Strategy 7: Don’t Go With the Flow…Find Your Own Way
Friday, October 19th, 2007In many areas of life, once someone has achieved excellence in a chosen field, regardless of whether that person is an athlete, lawyer, musician or scholar, we fully expect that he or she will continue to excel year after year. While this assumption usually holds true when applied to people, it is actually quite inaccurate when applied to public companies.
Changing economic conditions, globalization, competitors’ emulations, regulatory changes and the array of organizational frictions that come with growth are just a handful of factors that weigh heavily on companies once they achieve excellence.
In fact, when a company delivers a stellar year for investors, the odds are increasingly stacked against it to repeat. The stock market further compounds this reality by overpricing stocks with winning records and undervaluing those with a checkered past.
The market can indeed be fickle and can become too fond of glamorous stocks that have recently yielded great profits while at the same time scorning solid companies who experience a temporary setback.
What’s an ideal stock? Well, besides measuring up to all the criteria outlined in the previous six ingredients, it would be a solid company that has fallen out of market favor and become undervalued for the wrong reasons.


